Top 10 Super Bowl Commercials
Each year companies spend millions of dollars to advertise their products during the biggest sporting event in America, The Super Bowl. The commercials that the companies produce aren’t your boring, old commercials that you wish you could skip during the regular season. These commercials are funnier, better produced, and contain many more recognizable celebrities.
This year at Super Bowl LIX, the game may not have been the most entertaining, but there were definitely some notable commercials. Here are my top 10 commercials from the big game:
- Jeep: Owner’s Manual
In one of the most wholesome commercials shown, Harrison Ford stars in an ad all about living life to the fullest. The commercial opens with Ford talking about how life doesn’t come with an owner’s manual, and that we get to write our own story. Thanks to politics, our country has become divided over the past couple of years and Harrison Ford points that out by saying things like freedom is for everyone, we won’t always agree on which way to go, our differences can be our strengths, and pride is a terrible driver. Finally, the commercial ends with a joke when Harrison says that his Jeep makes him happy, even though his name is Ford.
- Bud Light: Big Men on Cul-De-Sac
Bud Light’s new stars include Shane Gillis and Post Malone, which makes for a very funny duo. For their time slot, Bud Light decided to have the two kicking back with some Bud Lights, before helping their neighbor out by throwing a massive Cul-De-Sac Party. To invite the neighbors, the two shoot Bud Light cans out of leaf blowers at the different houses. Eventually, the party fills up and all the neighbors come over (Including Peyton Manning), and Shane shows off his Smoker that Cuts Grass that is also equipped with a huge cooler full of Bud Light.
- Instacart: We’re Here
In this commercial, Instacart pulls together some of the most famous characters from past Super Bowl ads. Among these are Puppy Monkey Baby, Chester the Cheetah, Pillsbury Doughboy, Mr. Clean, Kool-Aid Man, Energizer Bunny, and the Old Spice guy on a horse. After all of the characters run to the house, they disappear and you see two Instacart bags filled with the different foods and items that came from these characters. The plot itself for the commercial wasn’t amazing, but the addition of all the classic characters is why it ranks as high as it is.
- Coors Light: Slow Monday
Coors Light put out one of the most relatable commercials for their Super Bowl slot. The commercial features a sloth doing different everyday activities on the Monday after the Super Bowl to show how slow people are on Mondays. They do things such as ride a ridiculously slow bike, fall asleep at the keyboard, and show a slow-speed chase with a cop chasing another sloth at a very slow pace. Finally the commercial ends with a person tossing one of the sloths a beer and he misses it as the narrator says Coors Light made a case to help you chill, get a case of the Mondays.
- Michelob ULTRA: PickleBall
With actors Willem Dafoe and Catherine O’Hara, Michelob Ultra produced a commercial where the two challenge other players to games of pickleball where the winner gets the Ultras. The two act like they aren’t very good, but once they get on to the court, they lock in and destroy everyone. Ultimately, they end up in the final of a tournament sponsored by Michelob. The end of the commercial shows a room with trophies and 100s of cases of Ultra showing that they never lost, with the phrase superior is worth playing for across the screen.
- Anheuser Busch: Horse Keg
Anheuser Busch is known for their use of Clydesdales in wholesome commercials. Their ad for 2025 was no different. The commercial features a young foal being told it’s too young to help make the delivery before a keg rolls out of the back of the wagon. The young Clydesdale decides to go and push the keg all the way back to where the delivery was going. Along the foals’ journey, he walks through mountains, train tracks, a river, and a bar. In the bar, a guy is making a joke about a horse that walks into a bar when he stops as the young foal actually walks into the bar to deliver the keg.
- Stella Artois: Other David
Amongst these top four commercials, all have the ability to be number one. Stella Artois dove deep into its bag to hire soccer legend David Beckham and famous actor Matt Damon to star in the company’s commercial. The premise is that David Beckham’s parents never told him that he had a long-lost brother who lives in the US. To learn more about his brother, Beckham travels to Other David’s (Matt Damon’s) house. When there he learns about buffalo wings and sees that his brother has a powerful leg that he uses to punt a football. After seeing the resemblances, the real David says I see you drink Stella and Other David responds with oh please, I have a taste. At this point, the real David tells him that they are long-lost brothers. Here they make a joke about Matt Damon where Damon asks if Beckham is Matt Damon famous and Beckham responds with maybe Ben Affleck famous and Damon says that’s a shame. Overall, Stella put together a great story featuring two big names.
- Disney: Lilo and Stitch Movie Tease
Before the game even started, one of the best teasers for a movie was played. Disney advertised their upcoming live-action version of the famous movie Lilo and Stitch with Stitch running on the field at the Super Bowl. Many people thought that this was a real disturbance until they zoomed in and showed that it was actually Stitch. During his time on the field, he runs away from the security and even gets a hold of a cart which he crashes into the goalpost before grabbing a microphone and screaming something into it in his own language. It was a very clever way for Disney to grow excitement around their upcoming movie.
- Ram: GoldiLocks
Ram crafted its best commercial ever for people to view during the Super Bowl. They used one of the biggest names in acting nowadays Glen Powell. In the ad itself, Powell is retelling the story of Goldilocks in a whole new way. Instead of a young girl, Goldilocks is a rugged woodsy dude and instead of eating porridge and sleeping, he wanted something tastier which happened to be the all-new lineup of Ram trucks. After hopping into one of the cars, he turns the volume up to blast one of the best guitar riffs of all time in the song Panama by Van Halen, where he goes and slays a dragon for dinner. Next, he changed cars and went to use chainsaws to carve up a tree to look like a statue of him. Finally, he switches to the final truck and jumps a volcano with it while screaming FREEDOM. Here it switches to just Glen Powell reading a story to his niece and nephew where they interrupt him and ask where the bears are. The final scene is the three trucks, two being driven by bears, riding off into the distance.
Honorable Mentions: Before I get to my personal favorite commercial of Super Bowl LIX, there were some commercials that were solid but didn’t make the cut to be in the top 10.
The first was Nike’s return to Super Bowl ads, titled So Win. This commercial featured all of the major women’s athletes in their respective sports with a narrator telling them that they can’t, so they should.
The next was Baja Blasts’ Kiss from a Seal which featured a group out on a boat watching seals. However, one of the seals turns out to be the singer Seal and sings Kiss from a Lime as a spin-off of his hit Kiss from a Rose.
The final honorable mention has to be Kanye’s Yeezy ad. Similar to last year, Kanye appeared on TV with a video that he filmed on his phone at the dentist because he spent all of the money for the commercial on his teeth. Although not much in terms of production value, last year proved that this joke of a commercial works for product sales.
- Uber Eats: Food Conspiracy
My number 1 commercial, has to go to Uber Eats Conspiracy about how football is just a game to make you buy more food. Throughout the entire NFL regular season, Uber Eats has been leading up to a big commercial about this conspiracy. Starring Matthew McConaughey, the ad goes through the history of football, showing how it could have been made to just sell you food. McConaughey becomes many famous names in football throughout the commercial including Vince Lombardi to explain the Packer’s history of meat packers, Mike Ditka to tell his player he has to be called the Fridge, and Peyton Manning to show how his cadence of Omaha is to sell steak. There were also some other cameos including Kevin Bacon when talking about the naming of the pigskin, Sean Evans, the host of hot ones eating wings in Buffalo, and Martha Stewart to say that the Stadium is named after a salad. Overall, the creativity behind this commercial and knowledge of football history is why I think that this was the best commercial aired for Super Bowl LIX.
